Built an end-to-end banking CRM analytics solution using Power BI and DAX to segment customers, recommend personalized offers, and visualize key KPIs for marketing optimization.
customer-retention customer-insights data-analyst datavisualization business-analytics customer-segmentation marketing-analytics retail-banking dax-query powerbi-dashboards kpi-reporting data-driven-decision-making banking-analytics crm-analytics-
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Updated
Feb 11, 2026 - Jupyter Notebook