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6 changes: 5 additions & 1 deletion defaults/docs-defaults.yaml
Original file line number Diff line number Diff line change
Expand Up @@ -60,11 +60,14 @@ defaults:
app: 1000
audio: 1000
ctv-bvod: 0
dooh: 0
dooh: 1000
search: 150
social: 1000
streaming-video: 1000
web: 1500
default_count_ad_platform:
dooh: 6
search: 1
default_device_by_channel:
app: phone
audio: phone
Expand Down Expand Up @@ -120,6 +123,7 @@ defaults:
fixed: 0.030000000
mobile: 1.530000000
default_emissions_ad_selection_gco2_per_imp_by_channel:
dooh: 0.003840000
search: 0.001229300
default_emissions_generic_ad_server_gco2_per_imp: 0.000016000
default_emissions_generic_ad_server_gco2_per_imp_by_channel:
Expand Down
32 changes: 18 additions & 14 deletions docs/calculations.mdx
Original file line number Diff line number Diff line change
Expand Up @@ -557,20 +557,24 @@ get_platform_emissions(ad_platform):
ad_selection_platform_emissions_gco2_per_imp = 0
data_transfer_bytes = 0

for platform in placement.ad_platforms:
ad_selection_platform_emissions_gco2_per_imp += get_platform_emissions(platform)
platform_bytes =
platform.average_bid_request_size ??
default_consumer_device_request_size_bytes[channel]
data_transfer_bytes += default_consumer_device_request_size_bytes[channel]
if platform.sends_client_side_requests:
for bidder in platform.bidders:
bidder_bytes =
bidder.average_bid_request_size ??
default_consumer_device_request_size_bytes[channel]
data_transfer_bytes +=
bidder_bytes x
platform.distribution_rate_by_bidder_by_country[country, bidder] ?? 1
if channel in ['search', 'dooh']:
data_transfer_bytes = default_count_ad_platform[channel] * default_consumer_device_request_size_bytes[channel]
ad_selection_platform_emissions_gco2_per_imp = default_emissions_ad_selection_gco2_per_imp_by_channel[channel]
else:
for platform in placement.ad_platforms:
ad_selection_platform_emissions_gco2_per_imp += get_platform_emissions(platform)
platform_bytes =
platform.average_bid_request_size ??
default_consumer_device_request_size_bytes[channel]
data_transfer_bytes += default_consumer_device_request_size_bytes[channel]
if platform.sends_client_side_requests:
for bidder in platform.bidders:
bidder_bytes =
bidder.average_bid_request_size ??
default_consumer_device_request_size_bytes[channel]
data_transfer_bytes +=
bidder_bytes x
platform.distribution_rate_by_bidder_by_country[country, bidder] ?? 1
```

### Ad Selection - Data Transfer
Expand Down
4 changes: 2 additions & 2 deletions docs/channel_considerations.mdx
Original file line number Diff line number Diff line change
Expand Up @@ -204,8 +204,8 @@ See [Corporate Emissions](./corporate_model)

### Ad Selection Emissions

On the contrary to other digital channels, in DOOH no standard like ads.txt exist to allow DOOH media owners' to disclose the vendors used in their monetization waterfall, making [mapping the ad tech graph](./publisher_model#mapping-the-ad-tech-graph) more difficult.
We are currently developping alternative ways for DOOH media owners to share this information with us. Until then, ad selection emissions will be considered 0.
Unlike other digital channels, DOOH lacks a standard such as ads.txt that enables media owners to disclose the vendors involved in their monetization waterfall. This makes [mapping the ad tech graph](./publisher_model#mapping-the-ad-tech-graph) more challenging.
We encourage DOOH media owners to share this information with us via [Ad Stack Declaration](https://docs.scope3.com/docs/ad-stack-declaration). Where no declared data is available, and after consultation with the media owner, we assume the presence of one ad server and five SSPs called by that ad server for each ad request.

### Creative Data Transfer Emissions

Expand Down
6 changes: 5 additions & 1 deletion docs/snippets/defaults_ad_platform.mdx
Original file line number Diff line number Diff line change
Expand Up @@ -3,7 +3,7 @@ default_consumer_device_request_size_bytes:
web: 1500
app: 1000
ctv-bvod: 0
dooh: 0
dooh: 1000
audio: 1000
social: 1000
streaming-video: 1000
Expand All @@ -17,6 +17,10 @@ default_emissions_generic_ad_server_gco2_per_imp_by_channel:
social: 0.0043
default_emissions_ad_selection_gco2_per_imp_by_channel:
search: 0.0012293
dooh: 0.00384
default_count_ad_platform:
search: 1
dooh: 6

generic_creative_ad_server:
emissions_per_creative_request_per_geo_gco2_per_imp:
Expand Down
2 changes: 1 addition & 1 deletion scope3_methodology/test/test_api.py
Original file line number Diff line number Diff line change
Expand Up @@ -240,7 +240,7 @@ def test_startup(self):
)

docs_defs = docs_defaults
self.assertEqual(len(docs_defs), 45)
self.assertEqual(len(docs_defs), 46)

def test_get_all_con_networking_connection_device_fixed_defaults(self):
"""Test get_all_networking_connection_device_defaults returns expected output"""
Expand Down