docs: DR-7639 PostHog tracking strategy for Q1 2026 KRs

[ArthurGamby]

Summary

Comprehensive PostHog tracking strategy and implementation plan for Q1 2026 KRs. This is a research document for team review — no code changes yet.

• Audits current analytics state (2 custom events, 94% of console links untagged)
• Maps every KR to the tracking gaps blocking it
• Proposes 9 new events + 1 super property across ~10 files (~200 lines)
• Defines UTM standardization via a remark plugin (auto-injects UTMs at build time)
• Specifies 4 PostHog dashboards to build once events are flowing

What to review

The full strategy is in posthog-tracking-strategy.md. Key sections to focus on:

1. TL;DR — quick summary table
2. Section 3: Event Catalog — are we tracking the right things?
3. Section 5: UTM Standardization — does the taxonomy make sense?
4. Section 6: High-Intent Definition — do we agree on what "high-intent" means for KR 1.2?
5. Section 8: Open Questions — things we need answers on before implementing

Linear

Closes DR-7639

🤖 Generated with Claude Code

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