GitHub - krithika22/SAS: Market based Analysis using SAS Enterprise Miner. ‘Predictive Analytics using SAS Enterprise Miner’- Performed exploratory data analysis and RFM on customer records for increasing the revenue of a mail-order catalog retailer by identifying profitable customers. Used Decision Trees and LOGIT to conduct predictive data analysis and compared the models using ROC and confusion matrix.

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Chapter 2_Part 2 and Part 3.zip		Chapter 2_Part 2 and Part 3.zip
Chapter_2_Part1.zip		Chapter_2_Part1.zip
PREDICTIVE ANALYTICS.pdf		PREDICTIVE ANALYTICS.pdf
PROJECT 1 - SAS_RULE_MINING.zip		PROJECT 1 - SAS_RULE_MINING.zip
PROJECT 1-SAS RULE MINING.pdf		PROJECT 1-SAS RULE MINING.pdf

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Market based Analysis using SAS Enterprise Miner. ‘Predictive Analytics using SAS Enterprise Miner’- Performed exploratory data analysis and RFM on customer records for increasing the revenue of a mail-order catalog retailer by identifying profitable customers. Used Decision Trees and LOGIT to conduct predictive data analysis and compared the mo…