Hi! I’m Ignacio, Iñaki, Nacho, and also Choco. But you'll probably use Ignacio. Born 1981 in the Canary Islands (Spain).

People first. My main goal is building a healthy team. I believe happy people create beautiful things together. Without the right people, good ideas are useless. As Jim Collins says begin with who rather than what. The right people will tell you the what.

Autonomy. I believe that people closest to the problem should make decisions. My job is to help set direction and clear the path, not make technical calls unless required.

Small groups. Peer reviews speed things up. When deciding, I look for people who disagree and pressure-test ideas early. I don’t bring decisions to big meetings for consensus. I make them independently, try to communicate them clearly and move. Please don't wait!

Ownership. If something lands on my plate, I’ll figure out how to make it happen. I expect the same from others. If you dodge ownership, chances are I won’t want to work with you.

Honesty. I default to openness. No guessing games, ask me anything and you’ll get a straight answer. That includes informal, constant feedback. It might feel rough at times, but I think honesty is a form of kindness. And I say “honestly” way too much — feel free to make fun of that :)

Positivity. I assume good intent. I try to understand why people act the way they do and try to help them, instead of labeling behavior as stupid or evil. If I identify bad intent or selfish behaviour, we'll likely have a problem.

Simplicity. In architecture, in process, in words.

I usually start a conversation with How Are You?.

My days are packed (I hate it too), but if you need me for something urgent, I’ll make time. Just reach out directly.

Not every problem needs a meeting. Start async < 3 messages. If it drags on, just call — I’m here to move forward, not get stuck in endless conversations.

I review async comms based on urgency. If you send me a doc without context, I might not read it. I get about one doc a day, so keep it short and clear if you want my input fast.

I’ll do my best to help you perform and feel fulfilled. Please tell me if it's not the case.

I believe constant feedback is key to a healthy, sane relationship. I’ll commit to that. Please do the same. The more often, the better.

I have flaws (more below). I’ll make mistakes and I'll try to openly admit them when I see them.

I respond well to feedback — preferably direct and unfiltered.

I’m an extrovert. I get energy from passionate people and solving problems with others. Sometimes I get too engaged in it and unfortunately neglect other things.

I try not to dominate meetings. I hang back to let others speak and be curious. It may seem soft or non-opinionated. But also, if I'm getting frustrated with the conversation I might come in too directive. Give me feedback about this please.

I often work on two extremes: what can get us fired, and what can make us shine. I over-index on both. 4DX proposes somewhat a similar framework to focus which I really like. Because of this, day-to-day stuff can fall through the cracks, keep me sharp!

I care about people. Sometimes too much. I’ve made decisions based on how someone would feel and regretted it later. Still working on that balance.

I just care too much. And I struggle to say no to people that need help, which makes me be involved in more things than I can handle in a day and makes me underdeliver and overwork. Please tell me to stop doing this.

I try to understand what’s behind opinions. If I perceive that you don't try to understand others I’ll probably think of you as self-centered and that might be unfair. This is a bias I know I have.

Things that trigger me. Stating opinions as facts. Broad generalizations. Self-centeredness. Recurring victimism. Lack of situational awareness.

I have too many hobbies. Tech, too many sports, film photograhpy, Guitars and all types of music. More about me at ignacio.systems

Thanks for taking the time to read this. If you ever want to find out more, reach out!