Competitor Pricing Analysis Project

1. Objective: This project's main goal is to enable iDC TV Inc. to recover market leadership by comprehending pricing strategies of rivals, improving its pricing model, and utilising data-driven insights.
2. Scope: ● Analyze the current market pricing strategies, especially focusing on competitors such as Best Buy and Walmart. ● Extract insights from available sales and pricing data. ● Develop a comprehensive pricing strategy for iDC TV Inc. to implement within 4 weeks. ● Provide strategic visualizations to represent findings and proposed solutions.
3. Background: iDC TV Inc., a renowned Television reseller, has experienced a decline in sales in the first half of 2023. This decline has been attributed to aggressive promotional strategies by competitors and iDC TV Inc.'s own lack of a well-defined pricing strategy.
4. Goals: ● Regain competitive edge in the TV market for iDC TV Inc. ● Understand and possibly counteract competitors’ pricing strategies. ● Leverage data-driven insights to formulate an effective pricing strategy. ● Elevate TV sales performance for iDC TV Inc. in the latter half of 2023