Market Intelligence Platform (Medithon)

What is it?

The Market Intelligence Platform is an AI-powered competitive intelligence system specifically designed for the Pharmaceutical & Biotech industries. It acts as an automated, always-on strategic analyst. It continuously monitors your competitors, analyzes market signals, and provides actionable insights through a centralized dashboard and an interactive AI chat agent.

Why does it exist?

In the fast-paced pharmaceutical sector, staying ahead of the competition is critical. However, manually monitoring competitor websites, clinical trial updates, press releases, and FDA regulatory announcements is tedious and inefficient. Critical market signals are often missed in the noise.

This platform was built to solve this problem by leveraging Generative AI and Automated Web Monitoring. It transforms raw, scattered information across the web into structured, executive-ready intelligence-allowing strategic, marketing, and leadership teams to make informed decisions faster.

Key Features

• Always-On Competitor Tracking: Automatically monitors competitor digital footprints for changes, updates, and news.
• AI-Powered Analysis: Instantly classifies market signals (e.g., Strategic, Marketing, Maintenance) and evaluates the competitive sentiment (Positive, Neutral, Negative).
• Interactive AI Agent: Chat naturally with your competitive data. Ask questions like "What were Pfizer's latest strategic moves?" or "Analyze competitive threats in biosimilars."
• Deep Autonomous Research: The AI agent can conduct multi-step, comprehensive research on any pharmaceutical company, drug, or general market topic to generate detailed executive summaries.
• Real-Time Dashboard: A command center providing overall KPIs, the latest signal watchtower, sentiment trends, and aggregated industry news.
• Domain Intelligence Hub: Keep up with the broader industry via direct integrations with FDA regulatory alerts and 8 leading pharmaceutical news sources.

How It Works

1. Track: Add the competitors or pharmaceutical domains you want to monitor.
2. Monitor: The system works in the background, continuously analyzing the web, regulatory RSS feeds, and competitor websites.
3. Synthesize: When a change occurs, the AI processes the information, scores its relevance, and categorizes its strategic impact.
4. Act: You view curated, high-priority signals on your dashboard and use the AI Agent to draft reports or dig deeper into specific intel.

Getting Started (Local Development)

To run the platform locally on your machine:

1. Install Dependencies:

   npm install

2. Database Setup: Run the database seed script to populate test data:

   npx prisma db seed

3. Environment Variables: Create a .env file in the root directory and add your required AI API keys (e.g., GEMINI_API_KEY). Check .env.example.

4. Run the Application:

   npm run dev

5. Access the App: Open http://localhost:3000 in your browser.

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Note: For more detailed technical documentation and architecture, please see the PROJECT_DOCUMENTATION.md file.