I followed the steps in the Getting started guide.
In step 5, but I ended up with an error:
$ hedgerules deploy -output-dir public/
error: redirects-kvs-name is required (set in config file or via --redirects-kvs-name)
The guide does not mention what to give as argument to the flag --redirects-kvs-name
ToDo: The getting started guide should deal better with the issue described above.