con requests start <item ID> [branch-label=<branch label>]
'start' is a CLI verb. Requires an item ID. Implies:
con requests PATCH <item ID> [branch-name=<item ID>[-<branch label>] assignee=<users ID>
where 'users ID' is determined by the CLI environment settings.
Implements: DogFoodSoftware/conveyor-core#5